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Brand strategy first, identity second. From the thinking that decides who you are, to the logo, colours, type and voice it all comes out in. Built from scratch, yours from day one.
Book a CallPeople conflate brand with logo, but they're nowhere near the same thing. The logo is the badge on the lid. The brand is everything underneath: what you stand for, who you're for, the way you sound when you answer the phone, the way the website feels, the reason a customer chooses you over someone cheaper.
We build the underneath first. The strategy comes before the logo, the voice comes before the website, and every decision after that builds on a foundation that's been thought about properly. That's how you end up with a brand that feels like one connected thing, instead of a logo bolted onto a Wix template.
We start with a proper strategy call. Who are you really, what do you actually sell, who buys it and why, who do you compete with, and what do you want to be known for in two years.
The answers go into a brand strategy document. It's the thing every later decision is judged against. Without it the logo is just a picture and the website is just a brochure.
The visual system: a primary logo, secondary marks and lockups, the colour scheme, two complementary typefaces, an icon set, and photography direction so any future image looks like it belongs.
Every asset goes into a brand kit you can download, share with a printer, or hand to anyone else who needs to make something on your behalf. Once it's locked, the website and marketing fall straight out of it.
A logo gets noticed. A voice gets remembered. We write a tone-of-voice guide that lays out how the brand sounds: the words you use, the words you don't, the rhythm, the level of formality, the things you'd never say.
That voice then powers every blog, every social post, every email and every page on the website. So instead of sounding like four different writers had a go, it always sounds like you.
Brand strategy is the thinking that decides what your business stands for, who it's for, and how it sounds. It's the document every design and marketing decision is judged against. Without it the logo is just a picture and the website is just a brochure.
We lock the strategy, identity and voice inside the first two weeks. That gives the website and marketing a foundation to build on rather than waiting on a fortnight of strategy decks.
Yes. The logo, files, fonts and assets are yours from day one. If you ever leave us you take the whole brand with you. No lock-in, ever.
We'll review it against the strategy. If it does the job, we keep it and build the rest of the system around it. If it doesn't, we'll say so and rebuild it. Refreshes are included rather than billed as an extra.
Especially for a small business. The smaller you are, the more every customer touch point has to do the work. A clear brand strategy means every post, page and email sounds like you, and adds up.
Yes, we take on standalone brand projects. But brand really pays off when it's expressed everywhere the customer meets you, which is why most clients end up with the full subscription. You can see the options on the pricing page.
Traditional agencies charge five to fifteen grand for a brand build. Ours is included in a monthly subscription that starts at £399. Same depth of thinking, same craft on the identity, same care with the voice, run by two people instead of a team of seven with an account manager between you and the work.
The reason we can do it for the price is the system we've built behind it. Smart tools take the admin off our plate so we can spend the hours on the thinking, the typography and the conversations with you.
See How It Works
Tell us about your business and we'll show you exactly what we'd do with the brand, and what it costs. A straight answer, not a pitch.
